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New Season

A quiet evolution of the British silhouette

Minimal essentials designed with restraint, structure and modern movement.

Shop Women Shop Men

Luxury evolves through restraint, not noise.

Explore the collection

The Core Collection

Clean silhouettes. Heavyweight cotton. Sculpted essentials. Quiet branding.

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Men Men Clean layers. Structured essentials. Quiet confidence. Discover Women Women Sculpted silhouettes. Soft structure. Everyday movement. Discover

New in

All new arrivals
Basics - Oversized Premium Tee Premium Tee £40.00 Casual Cropped Tee - Body Fit Cropped Tee £40.00 Signature Cotton Blend Hoodie Signature Hoodie £95.00 Oversized Sweatshirt Oversized Sweatshirt £69.99 Knitted Sweater Knitted Sweater £110.00 White London - Relaxed Fit Wide Leg Casual Pants Wide Leg Trousers £79.99

The WHITE palette

Six colourways carry the collection. The restraint is in the cut — not the colour.

Coral Coral Mint Mint Pastel Pink Pastel Pink Blue Blue Taupe Taupe Washed Black Washed Black

Inside the workroom

Cut with intention. Checked by eye.

Every piece begins with proportion, weight and finish — from fabric selection to the final placement of the mark.

Inside WHITE
White London Signature Cotton Blend Hoodie - Black

The signature

The Signature Hoodie

400gsm brushed cotton, cut with an architectural shoulder and a weight that holds its line. Six colourways.

£95.00

Shop the Signature

The White Story

Intentional design. Architectural form. Quiet confidence.

A British label built on restraint, proportion and purity of form — where the detail is the point and the loudest thing in the room is the cut.

Read our story

Worn by

In their own words

Pieces cut for real days — photographed by the people wearing them.

  • Customer wearing a White London green sweatshirt on a London street
  • Customer wearing a White London grey hoodie with pink leggings, seated outside a cafe
  • Customer wearing the White London oversized grey hoodie at home
  • Customer wearing a White London coral sports bra and leggings set outside a Pilates studio
Free UK shippingOn every order, no minimum
30-day returnsUnworn, with tags
Designed in LondonProduced in considered runs
Secure checkoutKlarna & Apple Pay accepted

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